ANIL is a leading Indian FMCG company with an interest in varieties of healthy Indian food choices. Our focus is to nourish people’s lives by offering a wide range of convenient, delicious, and affordable food products for the entire family to enjoy a balanced healthful diet.
Now, this Anil foods company Dindigul at Location announced a job vacancy at Madurai. Below is that mentioned about this job Details. Please read all details, after that interested and eligible candidates can apply.
Job Post Name
- MARKETING HEAD
Job Released By
- Anil Foods Naukri Page
Job Description and Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Handle all ATL & BTL Activities.
- Develop new uses for existing products and also suggest new products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Handle all ATL & BTL Activities.
- Develop new uses for existing products and also suggest new products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
Education Qualifications
- MBA/PGDM in Marketing
- Bachelors / Master degree in marketing, business, or related field
Work Location
- Anil Food, Tamilnadu
Salary
- ₹ 10,00,000 – 13,00,000 P.A.
Experience
- Minimum 15 years experience in marketing field out of at least 5-6 years with in FMCG good reputed industry.
Skills
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and analytical skills.
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
- Able to mobilize market intelligence.
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Established press and media contacts.
Age Limit
- Not Mentioned
Apply Mode
- Online
Contact Details